Product Photography — Professional Results Without a Studio

## Good Photos Sell Products Product photography is the single biggest factor in ecommerce conversion after price. Good photos build trust and help customers visualize owning the product. Bad photos — blurry, poorly lit, inconsistent — signal "amateur" and kill sales. The good news: you don't need a professional studio. ### Lighting **Natural window light is the best free lighting available.** Place your product near a large window. North-facing windows provide consistent, diffused light throughout the day. Avoid direct sunlight — it creates harsh shadows. **Use a reflector.** A white foam board or piece of poster board placed opposite the window bounces light back onto the shadow side of the product. This fills in dark areas and creates even, professional lighting. **Shoot during consistent hours.** Morning and late afternoon provide the most flattering light. Avoid midday when sunlight is harshest. ### Background **White poster board creates an instant seamless backdrop.** Curve it from the table surface up against a wall — no crease, no visible horizon line. The result looks like a professional studio backdrop. **Keep it consistent.** Every product should be photographed against the same background with the same lighting. Consistency across your catalog is more important than individual photo quality. ### Camera (Your Phone Is Fine) - Use portrait mode for depth-of-field blur on the background - Lock exposure by tapping and holding on the product - Shoot at the highest resolution your phone supports - Never use digital zoom — crop later in editing - Use a timer or remote trigger to avoid camera shake ### Composition Shoot every product from multiple angles: front, side, detail closeup, and one lifestyle/in-use shot. Include at least 5 images per product — stores with 5+ images convert significantly better than those with 1-2. ### Editing Keep it simple: adjust brightness and contrast, crop to consistent dimensions, and ensure white balance matches across all photos. Snapseed (free) handles this well. For background removal, remove.bg does it automatically. Consistency beats perfection. Shoot all products in one session with identical setup.